"We've now given $185,000 back to Canadian farmers. It's tremendous value for the farmers that decided, you know what? We like you crazy people wanting our organ meats.” (38:30)
When Nigel O’Quinn started making beef liver capsules in his kitchen, it wasn’t a business move, it was a love language. What followed was an unexpected groundswell: friends felt better, clients asked for more, and a movement was born. Today, Higher Health is one of the few companies treating organ meats with the reverence they deserve, building a vertically integrated supply chain rooted in regenerative agriculture, full-animal utilization, and radical transparency. But the path wasn’t easy. In this raw and passionate conversation, Nigel opens up about his battles with Canadian regulators, the surprising openness of the U.S. market, and why the supplement industry’s obsession with fast results misses the point entirely. This story is a blueprint for food sovereignty, rural revitalization, and trusting your gut (literally and figuratively). If you’ve ever looked at a nutrition label and wondered, “What even is this?” Nigel’s your guy.
